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Email Marketing & Content Strategy

Hi, I'm Dwayne
Halstead

Email Marketing Specialist & Content Editor crafting high-converting campaigns, compelling content, and data-driven strategies that drive engagement and results.

4+ Projects
25+ Skills
Driven
Dwayne Halstead
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Connecting Brands to Audiences Through Words & Strategy

I'm an Email Marketing Specialist and Content Editor with hands-on experience building end-to-end campaigns that convert. From lifecycle email flows and newsletter strategy to eCommerce content and SEO-optimized web copy, I bring clarity and intention to every piece of content.

I thrive at the intersection of strategy, creativity, and analytics — using platforms like Figma, MJML, HubSpot, Customer.io, and Mailchimp to deliver measurable outcomes for brands and businesses.

Whether it's crafting a welcome sequence, optimizing product pages for discoverability, or building a content calendar that keeps teams aligned, I bring a detail-first mindset and a passion for getting it right.


Let's Work Together

Email Marketing

Promotional, transactional & lifecycle campaigns built for deliverability and engagement.

Content Strategy & Editing

Brand-aligned copy, SEO-optimized content, and editorial workflows that scale.

SEO & Performance

Metadata, keyword strategy, A/B testing, and analytics-driven content improvements.

eCommerce Platforms

Shopify, Square Online, and WordPress — content to conversions across every channel.

Selected Projects

A showcase of email campaigns, content strategy, and platform work delivered across diverse brands and industries.

Email Campaigns
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Email Figma MJML

Email Campaigns

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  • Built and optimized promotional, transactional, and newsletter email campaigns using data-driven strategies
  • Ensured high deliverability, strong engagement, and alignment with lifecycle marketing goals
  • Designed and developed using Figma for visual prototyping and MJML for responsive, cross-client rendering
Figma MJML Mailchimp Customer.io Litmus A/B Testing
Artivyn Collective – Shopify
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Shopify eCommerce SEO

Artivyn Collective

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  • Led content strategy and editorial development for a Shopify-based eCommerce store
  • Wrote, edited, and optimized product descriptions, collection pages, and brand messaging
  • Implemented SEO best practices: keyword placement, metadata optimization, and structured formatting
  • Collaborated on site layout decisions to enhance readability and conversion flow
  • Conducted QA reviews to maintain accuracy, eliminate inconsistencies, and refine tone
Shopify SEO Content Strategy Copywriting QA
WordPress Content Management
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WordPress CMS SEO

WordPress Content Management

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  • Managed and published content via Gutenberg, Elementor, and Divi ensuring brand alignment
  • Optimized on-page SEO: meta titles, descriptions, headers, and keyword placement
  • Formatted content with HTML & CSS to enhance readability, responsiveness, and UX
  • Monitored site performance with Google Analytics and adjusted strategy based on insights
  • Assisted in A/B testing headlines, layouts, and CTAs to improve engagement and conversions
  • Implemented internal linking strategies and maintained accessibility & mobile standards
WordPress Elementor HTML/CSS Google Analytics SEO A/B Testing
Revved Alliance – Square Online
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Square eCommerce Brand

Revved Alliance

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  • Developed and managed the Revved Alliance website and online store using Square Online
  • Designed and structured product pages, partner sections, and promotional content
  • Implemented SEO best practices and optimized on-page content throughout
  • Configured store settings including payments, inventory management, and fulfillment workflows
  • Collaborated on brand messaging and site architecture for automotive enthusiasts and partners
Square Online eCommerce Brand Strategy SEO UX

Skills & Platforms

A versatile skill set spanning email marketing, content management, SEO, analytics, and modern marketing platforms.

WordPress
Shopify
HubSpot
Squareup
Customer.io
Mailchimp
AIQ
Monday.com
Asana
HTML
CSS
Litmus
Google Analytics
CRM
CMS
Segmentation
A/B Testing
AI / LLM
Meta Ads
Google Ads
Slack
Figma
ActiveCampaign
MJML
SEO

Let's Build Something Together

Whether you're looking for an email marketing specialist, a content editor, or a strategic collaborator — I'd love to connect. Reach out and let's talk about what we can create.